With each passing year, the scope of web3 user experiences expands. Yet, there’s a noticeable lack of a key ingredient – a channel and technology that can help ensure greater web3 user engagement.
"In the nascent landscape of web3, communication is generally done through social media platforms such as Discord, X, and Telegram community channels," notes Chef Gyoza, Product Manager at PancakeSwap, a leading decentralized finance (DeFi) platform. “Web3 still hasn’t achieved seamless communications like web2 apps have. The primary method of communication that is currently lacking, in my opinion, is native mobile integrations.”
Founded by a group of “chefs” passionate about DeFi adoption, PancakeSwap stands out as a platform that makes DeFi enjoyable for users. And, with nearly 100,000 daily active users, it recognizes the challenges that web3 users face in navigating through the overwhelming influx of information.
The team began looking for a tool that would tackle this web3 communication problem head-on, and the road quickly led them to the Web3Inbox SDK, WalletConnect’s web3 communications toolkit. “We were mainly looking for a partner that’s keen to innovate on mobile, and we felt that WalletConnect shares this vision.”
PancakeSwap's user experience sizzles with Web3Inbox
Early on, PancakeSwap recognized the importance of a personalized notifications approach for web3 and the value of direct, instant updates for streamlined communications.
A brand synonymous with user-centric and seamless DeFi experiences, PancakeSwap sought a solution to address the challenges arising from the overwhelming volume of information in web3. "Currently, there’s too much noise in the channels, and users can’t control the information they want to receive. As such, this leads to users dropping off due to the overload of information they get daily,” highlights Chef Gyoza, adding that most PancakeSwap users using one or two products often struggle to sieve through pertinent information for their needs.
As PancakeSwap realized the necessity for a direct and tailored approach to community engagement, integrating the Web3Inbox SDK emerged as the logical step. By enabling a web3-native communications channel between apps and their users, the Web3Inbox SDK introduces a direct path for community-to-user engagement, ensuring users stay informed about the topics that matter the most to them.
“Many web3 protocols can benefit from having native mobile notifications and alerts to users that are timely, clear, and offer a good call-to-action,” Chef Gyoza emphasizes. “However, these have to be curated for specific users. Catering the information and allowing some customizability goes a long way in providing clear messaging and communication to users.”
PancakeSwap integrated the Web3Inbox SDK on its web app in November 2023, activating in-app notifications for its large user base. Encouraged by the positive experience, PancakeSwap then integrated the Web3Inbox SDK into its native mobile app in January 2024.