When crypto checkout works, it feels instant: connect your wallet, approve the transaction, and you’re done.
And when it doesn’t work, the cost is real: poor user experience, higher churn, and reputational damage. Shoppers can’t use their preferred wallets, signing flows fail, payments stall, carts are abandoned, and merchants lose revenue.
That’s the problem CoinGate set out to solve as it scaled globally and expanded across regulated European markets.
By integrating WalletConnect into CoinGate’s Payments Checkout, CoinGate removed wallet-related dead ends, reduced payment abandonment, and improved conversion across both first-time and returning shoppers.
Who is CoinGate?
CoinGate is a global crypto payments gateway serving merchants across 171 countries, with particularly strong demand in the UK and major EU markets, including Germany, the Netherlands, and France. As CoinGate grew, both internationally and within Europe under its MiCA license, wallet compatibility became an increasingly visible blocker to smooth checkout.
At CoinGate’s scale, supporting every wallet shoppers might arrive with isn’t just a nice-to-have. It’s essential infrastructure.
The challenge: wallet friction was costing merchants revenue
CoinGate’s goal was straightforward: reduce payment abandonment caused by wallet compatibility issues.
When shoppers can’t pay with crypto using the wallet they already trust, they hesitate. They retry. They abandon. That lost conversion becomes real lost revenue for merchants, especially in high-intent moments at checkout.
At the same time, maintaining dozens of bespoke wallet integrations was becoming expensive and fragile.
Each wallet came with its own edge cases, breaking changes, and maintenance burden.
CoinGate needed an approach that could scale reliably across devices, chains, and regulated markets without turning wallet support into a never-ending engineering treadmill.
This challenge was critical because wallet friction impacts outcomes across the business:
- It directly affects conversion rates and time-to-pay.
- Failed or inconsistent wallet experiences increase support overhead and investigations.
- Scaling European volumes demands a consistent, reliable wallet infrastructure across devices and chains.
The solution: WalletConnect as the payments infrastructure layer
CoinGate integrated WalletConnect directly into CoinGate Checkout, using it as the wallet connection and transaction signing layer, while retaining full control over the rest of the payments stack.
CoinGate continued to own the parts that define its merchant product and operational reliability, including:
- pricing and invoice creation
- payment confirmations
- settlement, refunds, and reporting
WalletConnect handled what it’s best at: enabling secure wallet connections and transaction approvals across a broad wallet ecosystem, without CoinGate needing to build and maintain one-off integrations for each wallet.
The result was a checkout experience that feels consistent to shoppers, while becoming significantly simpler to maintain behind the scenes.
Why WalletConnect was the right fit
For CoinGate, WalletConnect was the foundation for expanding wallet support without expanding complexity.
All wallets enabled meant instant access to a large ecosystem of wallets without per-wallet engineering work. That breadth matters because it meets users where they already are, instead of forcing behavior change at checkout.
On the operational side, analytics added visibility into wallet performance and usage trends, helping CoinGate make UX decisions based on actual behavior rather than assumptions.
Beyond checkout, CoinGate also uses the Sign API for wallet ownership verification in merchant deposit and withdrawal flows.
Results: higher conversion and faster payments
Following the late November rollout of CoinGate’s redesigned checkout with WalletConnect, the improvements were clear and measurable:
- 20% increase in payment processing conversion
- 25% reduction in order payment time (from 3 minutes to 2 minutes)
- 15% higher conversion for first-time shoppers
- 20% higher completion rates for returning customers making their first payment
Wallet data also confirmed strong adoption across major wallets including MetaMask, Binance Wallet, Trust Wallet, OKX, Ledger, 1inch and a long tail of additional wallets.
That breadth directly reduced wallet-related abandonment, and helped merchants capture more revenue from shoppers who were ready to pay.
“WalletConnect helps us offer broad wallet choice without the operational drag of maintaining dozens of bespoke integrations. That lets CoinGate focus on what merchants care about: higher conversion, faster payments, and a compliant experience at scale.” Simonas Skrebe, Product Owner, CoinGate
The integration improved performance metrics, but the day-to-day impact showed up in three important ways: shopper experience, engineering efficiency, and support outcomes.
A smoother shopper payments experience
Shoppers now get a more consistent connect-and-pay flow across wallets and devices. Fewer failed attempts and fewer confusing dead ends reduce hesitation, especially for first-time users, who are the most sensitive to friction during checkout.
A simpler operational model
Instead of maintaining dozens of bespoke wallet integrations, CoinGate could rely on one integration that scales across a wide wallet ecosystem. That reduced ongoing maintenance burden from wallet updates and edge cases, freeing engineering teams to focus on merchant outcomes rather than wallet upkeep.
Cleaner data and fewer support issues
With more consistent wallet behavior across the checkout flow, CoinGate saw fewer transaction mismatches and improved handling of chain-specific details, like Solana memos. That translated into fewer payment investigations, faster reconciliation, and less overhead for merchants and CoinGate support teams.